Friday, June 1, 2012

Online Promotion – Does It Work?


Rachel Vincent, a successful fantasy author, uses her extensive experience to answer the question of whether self-promotion by authors—either online or in person—works to make a book successful.  For online promotion, she’s referring to Tweeting, blogging, giving away books online, etc.  She’s also done her share of book signings and handing out swag (bookmarks, etc.). 

Here’s her conclusion:  “In most cases, there is little-to-nothing, in terms of promotion, an author can personally do to make his/her own book a huge success.” 

Read her blog post for her reasoning. 

If this is trueand she sounds convincingshould we blog as often as we do?  If we’re doing so in the hopes of making a big splash with our books, then it’s in vain.  But I would add that if we’re learning from other aspiring and established authors and sharing what we have learned, it can be worthwhile. 

P.S. Rachel Vincent really is friendly when she does a book tour.  Here’s a picture from a previous post that she took with me.  

6 comments:

Cynthia Chapman Willis said...

That was an excellent post. Thanks for the link. And I agree with Rachel.

Mina Burrows said...

Great post, Mark! Interesting perspective from Rachel. At the end of the day, everything starts with a good book--whether you self-promote or not. :)

Mina Burrows said...

BTW, Mark...I nominated you for a blog award on my blog. :)
http://minaburrows.blogspot.com/2012/06/winner-award-fred-oh-my.html

Michael Offutt, Tebow Cult Initiate said...

I've wondered about this very same thing myself. I'm off to read the post.

Stina Lindenblatt said...

You definitely can't be blogging because you hope to become a best selling author. Besides, once you get to that point, you won't have much time to blog.

I love blogging because I learn so much from aspiring writing. Plus I made some great friends that way.

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