Monday, August 3, 2015

Microsoft Fail

When Microsoft launched their new Windows 10 with a lot of hoopla in area stores, I decided to go to the one in Bellevue Square (Bellevue is a city right next to Redmond, the headquarters of Microsoft.) Why? Because Megan Rapinoe, one of the stars of the American women’s soccer team that won the world championship a few weeks ago would be there. A couple people at work were astonished. I said in a knowing way, “They’re Microsoft. They can get people like that.”

I wondered if I should take something for her to autograph, but reproved myself, since at such events they usually had materials ready. I hoped to get a picture with her, and obviously some employee would be more than willing to hold the camera. I had been to similar events before, and I knew what I was doing.

When I got to the mall, they had kiosks set up to introduce people to Windows 10.



Very impressive. They would snag people walking by and walk them through it. Since I had no intention of loading the new system for the next couple months (to let Microsoft get feedback from millions of customers and make some tweaks) I had no need to go up to them myself. I could afford to observe from a distance.

Since I had arrived at the mall early, I walked by the Apple store.



It’s large, open-air style. With their muted colors, they have achieved a slacker kind of coolness.

In contrast is the Microsoft store.



Same style design, but with their bright colors they have achieved a work hard, play hard kind of feel.

As the time rolled around, I walked up to the line they had set up to meet Megan Rapinoe. An employee who was in charge asked me if I had a Meet and Greet card. Surprised, I said no. Another employee went off to see if there were some left they had reserved for executives. I was quite astonished. They had been advertising this event for several days with a large picture of Rapinoe, and there was some unstated process for getting in?

File photo by Jacqueline Cassell

Their poster advertised the date of her appearance,
but no instructions

While I was waiting, the employee in charge gave strict instructions to several security personnel: No one was to get in line without a card. No one was to loiter around the line area. They were to take all possessions away from people allowed in, since Megan Rapinoe does not do autographs, and they didn’t want people bringing out things for her to autograph.

So I guessed my camera would not be allowed.

The other employee returned, saying they were out of Meet and Greet cards. But she was nice enough to give me a free T-shirt.




So that was my failed evening at Microsoft. I didn’t bother to tell the people at work the next day that I didn’t get to meet her. 

2 comments:

Cherie Reich said...

The free T-shirt looks nice, but it sounds pretty rotten to have an event like that with no instructions. It's weird the whole no autograph thing too.

Misha Gericke said...

Ugh it sucks. And sounds like false advertising. Saying she'd be there so many people would come, but "forgetting" to mention that you need one of a limited number of meet and greet cards. :-/

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